No Fault
The ask:
Dockery’s, in Charleston NC, launched a new beer to be served at the Volvo Car Stadium. The brew, “No Fault,” was a golden ale, fresh and light for the hot spring/summer sun. The beer was served at both the spring Volvo Tennis Open and the summer music series.
The can design needed to excite the customer, be easy to read from a distance, and appeal to tennis fans and concert-goers alike.
* The design shown here did not move forward to production
Responsible for:
Market Research – Brand Strategy – Graphic Design
Stylescape
Lines & Vivid Colors
Inspiration & exploration
Bounce – Spin – Move
The results
"No Fault" day / night
Getting lost in the details
I love designing details that most people will never notice.
"No Fault" by Day
A light looking design with lots of movement. The lines mimic the bounce and spin of a tennis ball.
The reflection of the top of the N in the bubble
The depth of field in the bubbles
The shadow on the U being cast by the line above
"No Fault" by Night
Go dark when it’s time to party!
Here the lines take on the flow of music, volume, and rhythm.
