To design a memorable logo or brand mark that targets the right audience for that company, product, or client.
Overall Responsible for:
Market Research – Creative Direction – Brand Strategy – Trade Mark Research – Graphic Design
Here are some of my favorites
Let’s take a closer look.
Designed for a growing line of fun LED lights for young adults and teens. It’s hard to miss this look on the shelf!
Designed to be used on a large variety of home and tabletop goods. Savvy+ works well in large box stores and small boutiques.
Boston Warehouse ®
This redesign of Boston Warehouse Trading Company’s logo was to reflect their shift away from whimsical products.
Sixty Percent ™
Designed for a hydration line that targeted health-conscious, on the go, women.
cool hands ™
This fun line of neoprene mitts and bottle covers needed a mark that was hot, cool, and memorable.
Designed to breathe new life it to a line of cleaning products that were cycled in and out of markets over a decade. The value of rebranding to this look was not recognized by the client and died there.
Wicker Park ™
Bethlehem Lights turned to me to design a mark for their new line of faux plant decor for QVC.
Market St. ™
Designed to be a disruptor in the flatware space, which tends to lean heavily into masculism.
It was becoming clear in late 2014 that cannabis was going to be an emerging market in Massachusetts. I went to work on learning the packaging and marketing laws by making it a design challenge. The goal was to design a brand that spoke to the business professional.
Designed, in a rush, to hit a red hot market and ride the “millennial verbiage” trend. This flash in the pan trend is cringe-worthy now.