Henniker Brewing Company
Crafting a legacy.
Objectives
To craft captivating packaging & graphics for Henniker Brewing Company’s customer base, I consistently collaborate with the brewery to align with their evolving needs and vision. As a long-standing client, my role involves creating and transitioning designs in tandem with their changing requirements.
Results
From our first collaboration (2012) to the present, spanning over a decade, Henniker Brewing Company has been a valued client. Witnessing their growth from brewing beer #1 to expanding their distribution across four states, including a soda line and hard seltzer line, has been an incredible journey.
Responsible For: Research | Logo/Word Mark | CGP Design & Proofing | Graphic Design
Pups on Pops
Trail Buddy and Hugs From utilizes digital printing which lets us randomize can labels, offering packs with unique icons or names, making each product feel personalized and special for consumers.
A Decade of Beer Cans
Over the past decade, I’ve designed more HBC beer cans than I can count—here are a few of my favorites!
Cracking the Hard Seltzer Market
We broke into the hard seltzer market by targeting Sew Hampshire’s outdoor enthusiasts with a mixed pack of blackberry and pineapple flavors. The packaging, inspired by topographical maps and GPS coordinates, is designed to stand out from every angle. With repeated key info, no matter how the 12-pack is displayed, consumers can quickly make a decision, blending adventure with practical shelf appeal.
A Wearable Brand
In early 2019, HBC tasked me with revamping their logo for a fresh, modern look that would seamlessly adapt to apparel, hats, stickers, and more.
