Henniker Brewing Company
Crafting a legacy.
Objectives
To craft captivating packaging & graphics for Henniker Brewing Company’s customer base, I consistently collaborate with the brewery to align with their evolving needs and vision. As a long-standing client, my role involves creating and transitioning designs in tandem with their changing requirements.
Responsible For: Market Research | Logo/Word Mark Design | CGP Design & Proofing | Graphic Design
Results
From our first collaboration to the present, spanning over a decade, Henniker Brewing Company has been a valued client. Witnessing their growth from brewing beer #1 to expanding their distribution across four states, including a soda line and hard seltzer line, has been an incredible journey.
The marks:
A wearable brand
In early 2019 HBC looked to me to put together a re-work of the logo. It needed a face lift and it needed to fit better on apparel, hats, stickers and the like.
The exploration
The deliverable
Seasonal Releases
The seasonal release cans keep a simple look that can be quickly recognised as a HBC beer.
Limited Released Cans
The fun stuff
The marketing team at HBC knows what they want out of these cans and its my job to stay within the basic branding rules while finding opportunities to show beer lovers they are in for something special!
There are SO MANY…these are a few of my favorites.
Swag & Gear
Merch is a must for any brewery .
Some of what I show in this section are concepts I showed to HBC and are not available.
