Henniker Brewing Company
The ask:
I’ve been with Henniker Brewing Company from their first beer release, over 7 years ago. HBC’s needs have changed over time and I am always ready to providing insight, a plan and a great look.
Responsible for:
Logo/Word Mark Design – Creative Direction – Market Research – Brand Strategy – CGP Design – Specking & Proofing
The marks:
A wearable brand
In early 2019 HBC looked to me to put together a re-work of the logo. It needed a face lift and it needed to fit better on apparel, hats, stickers and the like.
The exploration
The deliverable
Seasonal Releases
The seasonal release cans keep a simple look that can be quickly recognised as a HBC beer.
Limited Released Cans
The fun stuff
The marketing team at HBC knows what they want out of these cans and its my job to stay within the basic branding rules while finding opportunities to show beer lovers they are in for something special!
There are SO MANY…these are a few of my favorites.
Swag & Gear
Merch is a must for any brewery .
Some of what I show in this section are concepts I showed to HBC and are not available.
