Hasbro Gaming
The ask:
Design the packaging and assets for Hasbro’s newly formed Adult Games division. Each game was at different stages in its design cycle so being nimble and flexible was key to this role.
Overall Responsible for:
Market Research – Brand Strategy – Graphic Design – Design Development – Cost and Scheduling
Taboo ®
Responsible for:
• Design lead at kick-off
• Update the “Taboo” mark to showcase the buzzer being added back into the game
• Work with the game developer to identify color palettes for targeted market
• Box cover graphics
• Work with the print production specialist to come up with a cost-effective way to included raised printing and spot UV
• Present design options and the style scapes that support those options
Toilet Trouble ™
(Not an adult game but I stepped up to help out)
Responsible for:
• Design icons for the branding
• Re-design the “Toilet Trouble” mark so it could be easily translated for global sales
• Design and layout instructions
• Select and schedule child talent
• Identify photo needs and direct photoshoot for box assets and branding needs
• Finalize design and acquire final sign off for production
Midnight Taboo ®
Responsible for:
• Weekly meetings with Brian Hersch, Taboo inventor, to ensure his vision and Hasbro Gaming are aligned
• Design and implement brand elements across packaging, instructions, and game cards
• Design and layout instruction sheet and cards
• Attend the game testing and address problems identified
• Direct photoshoot for box assets and branding needs
• Finalize design and acquire final sign off for production
Outburst
Responsible for:
• Design and implement brand elements across packaging, instructions, and game cards
• Design and layout instruction sheet and cards
• Attend the game testing and address problems identified
• Finalize design and acquire final sign off for production
Trivial Pursuit X ®
Responsible for:
• Design and implement brand elements across packaging, instructions, and game cards
• Design and layout instruction sheet and cards
• Finalize design and acquire final sign off for production
Trivial Pursuit ®
Responsible for:
• Design lead at kick-off
• Finalize box front design and prepare for hand off
