Honing a dull brand.
Revamp Chefs® with a modern visual identity, logo, and packaging to resonate with the younger market.
Engineer an exclusive unboxing experience for Chefs flatware, blending unique design and luxury for enhanced customer delight.
Responsible For: Logo/Word Mark Design | Creative Direction | Market Research | Brand Strategy | CGP Engineering | Photography | Copy | Production
Effectively engaged young consumers with a sleek, modernized look, driving strong retail sales and distinctively setting Chefs apart from competitors.
Successfully designed and engineered a flawless flatware box produced seamlessly by three different suppliers across three countries, ensuring a consistent and delightful customer experience across every product line.