Angry Orange
The scent of success.
Objectives
To execute a comprehensive overhaul of Angry Orange’s brand identity, enhancing hierarchies, boldness, and flexibility to reinforce brand identity and customer engagement.
Results
The full rebrand of Angry Orange delivered a 34% sales boost with the new brand identity and secured retail deals with Target, Walmart, and Petco. This success became a case study for Amazon sellers, showcasing Angry Orange’s bold strategy and amplifying its market presence.
Responsible For: Market Research | Brand Identity Design | CGP Design & Proofing | Amazon Listing Design | Marketing Assets
The New Packaging
The New Logos
Fun & Flexible
I designed the Angry Orange logo to be fun and flexible, inspired by a rising sun symbolizing a fresh new day. With playful elements and a versatile design, it easily adapts to different marketing materials and product lines, reflecting the brand’s dynamic nature and supporting future expansion.
The New Marketing
Gritty and Impossible to Ignore
Our Amazon listing grabs attention with bold images and copy that screams “THIS SH!T WORKS” Despite the messy subject of pet pee and poo, we keep it fun and edgy, making the experience engaging and memorable for customers.
