PERFECT PRACTICE
Infinitely better.
Objectives
Elevate Perfect Practice® by aligning its appearance with its high quality and price point. Design for retail and online stores to ensure a consistent and high-end presentation that appeals to customers everywhere.
Responsible For: Logo/Word Mark Design | Brand Strategy | CGP Design | Market Research
Results
Exceeded expectations in launch sales, receiving overwhelmingly positive feedback from Dick’s Sporting Goods and Golf Galaxy. Roadmapped a long-term strategy for continuous growth, ensuring ongoing success for the brand.
Striving For Perfection
I designed the logo for Perfect Practice, aligning it with the Hero archetype as our north star. The design symbolizes the ongoing journey of improvement, reflecting the dedication and resilience required to achieve excellence. It captures the essence of a never-ending pursuit of perfection.
The Packaging
Inspired by high-end sports car companies, the sleek packaging reflects the brand’s innovation and premium appeal. Bold visuals with spot-gloss on a soft-touch matte finish deliver a standout, aspirational feel for excellence-driven consumers.
Perfect Campaign
Helping with the launch marketing was a breeze, thanks to Logan Witlow’s amazing direction on the photoshoot and Mark Hoban’s standout copy. I set up templates to quickly swap assets, making ad creation fast and efficient, leading to a visually compelling campaign.
