No Fault
Improve to fail better.
Objectives
Dockery’s, located in Charleston, NC, introduced a new beer specifically crafted to be enjoyed at the Volvo Car Stadium. Named “No Fault,” this golden ale was designed to be refreshing and light, perfect for the hot spring and summer days. It made its debut at both the spring Volvo Tennis Open and the summer music series events. The can design aimed to captivate customers, ensuring readability from a distance while appealing to both tennis enthusiasts and concert-goers.
Results
Although this design did not progress to production, the process of conceptualizing a product that appeals to two distinct customer profiles sharing the same space and love for craft beer was invaluable for my continuous growth in my craft.
Responsible For: Market Research | Logo/Word Mark Design | CGP Design
Inspiration & Exploration
The “No Fault” can design takes its lines from a tennis ball, with bold visuals that stand out from a distance. Crafted for Charleston’s summer events, it captures the spirit of both tennis fans and concert-goers.
Bounce – Spin – Move!
No Fault
All Day & All Night
Getting lost in the details
I love designing details that most people will never notice.
No Fault by Day
No Fault by Night
Go dark when it’s time to party!
Here the lines take on the flow of music, volume, and rhythm.
